About Me

I’m Luke, a working gardener from Yorkshire, building a business from the ground up and helping others do the same.

My story

I didn’t come from a business background. I started with a handful of tools, a desire to work outdoors, and a drive to build something real for myself and my family.

Over the years I’ve built a fully booked gardening business, learned how to handle quotes, pricing, marketing, difficult customers, seasons, and the physical and mental load of the job.

Everything I teach, in the ebook, the toolkit and the guides on this site, is based on real experience. Not theory. Not guesswork. Just what works in real UK gardens with real people.

The guides can teach the method, but they can't price your particular job with your particular numbers. That gap is why I'm also building TradeNavigator, a separate tool for exactly that. It's in private development at the moment, and that page explains where it fits.

The other thing I've built is The Gardening Business Year, a paid membership for gardeners who are already running the business and want help with the business side through the year: what the business needs to earn, how the round is performing, when prices need reviewing, getting paid, weather, winter. The two do different jobs. The Business Year helps you run your gardening business. TradeNavigator will help you price a particular job. I tested the Business Year workbook on my own figures and my own customers before anyone else saw it.

What I specialise in

  • Starting a gardening business from zero
  • Realistic pricing and quoting methods
  • Building reliable rounds and regular clients
  • Managing seasons and physical workload
  • Turning gardening into a full-time income
My mission

Helping more people earn a living outdoors

I genuinely believe gardening is one of the most rewarding ways to earn an income: physically, mentally and financially. My goal is to help more people break out of draining jobs, start something meaningful, and build a sustainable, profitable business that fits the life they want.

If I can save you mistakes, stress, burnout, undercharging or lost confidence, that’s the mission.

Want to learn more?

If you’re starting out, begin with the free starter toolkit or the ebook. If you’re already trading, start with the pricing guide.

See the ebook Get the free toolkit