Welcome. I’m Luke, a working gardener from Yorkshire. Whether you’re thinking about starting a gardening business or you’ve been running one for years and want it to work better, this page shows you where to begin.
Whether you’re here from my ebook, social media or Google, this site is for building a profitable, sustainable gardening business in the UK, based entirely on real experience with real customers.
Everything here is based on real jobs, real experience, and real customers.
Whether you’re starting from nothing or tightening up a business you already run, the Gardening Business Starter Toolkit is the place to begin. It’s free, it’s short, and it gives you something to work from rather than a blank page.
Pricing is where I got it wrong for longest, and it’s where most of the useful material on this site lives. Start with how much a gardener should charge in the UK for the typical ranges and the four questions that sit behind them. Then set your own figure with the hourly rate guide, and if you want to know whether your prices actually work for your business over a year, read what your gardening business needs to earn.
All of those guides are free. You don’t need to buy anything to understand the principles and work through them yourself.
A rate is a starting point. The job in front of you has its own time, waste, access and risk. How to quote gardening jobs in the UK walks through building a price and presenting it, and the service guides on hedge cutting, garden maintenance, lawn mowing and garden clearance cover the traps in each type of work.
That’s the whole method: know the typical ranges, set your own figure, build the price for the job in front of you, then check it against what your business needs. Everything you need for each of those is in the guides above.
Once you understand the method, the job becomes doing it: reviewing your round properly, deciding which prices move and by how much, telling customers, planning for kit and winter, and remembering next year why you decided what you did. That part is what The Gardening Business Year is for. It’s a paid membership with a workbook built around your own figures and customers, five playbooks for the situations that actually come up, and a year that tells you what deserves attention when.
It isn’t needed to use anything else on this site. The guides stand on their own. It’s for the point where you’ve read them, you’re running a real business, and you want the business side to stop being worked out from scratch every time.
Read about The Gardening Business YearIf you want to know who I am, how I started, and why I built this website, head over to the About page.
I didn’t come from a business background. I started with a handful of tools, a desire to work outdoors, and a drive to build something real for myself and my family. Everything here is based on that journey.
The Resources page lists everything on the site in one place: the pricing and quoting guides, the service pricing guides, the business economics guide, the free toolkit, the ebook and The Gardening Business Year.
If you have questions, feedback, or want to share your progress, I’d love to hear from you.
I add to this site as I work out what’s actually useful, not to a schedule. If you want to hear when something new goes up, the free toolkit email list is the easiest way, and it’s where I’ll say so first.
Starting a gardening business is one of the best decisions I ever made, and learning to run it properly was the second. It gave me independence, purpose, income, and a connection to nature.
My goal with Gardening Business Lab is to help you build and run the same, without all the mistakes I made along the way.
Let’s build something great.
Luke
Founder, GardeningBusinessLab.co.uk